We build outbound systems that deliver qualified B2B meetings.
We design and run the outbound system to generate meetings with target companies. No fixed fees: when we see a strong fit and a credible opportunity, we operate the outbound programme on a variable model.
No fixed fee/Variable model/Qualified meetings/Fit-based selection
dotramo.stack
6 LAYERS
L1
Signals
intent · events · market
L2
Data
accounts · decision makers · enrichment
L3
Segmentation
ICP · scoring · priority
L4
Execution
email · LinkedIn · calls
L5
Qualification
human review · meetings
L6
Meetings
CRM sync · reporting · loop
flow · continuous loophuman-operated
Commercial track record
What we do
We build the system, run the prospecting and deliver qualified meetings so your team can focus on selling.
01
We build the system
Data architecture, waterfall enrichment, scoring and exclusion logic per operation.
02
We run the prospecting
Multichannel orchestration — email, LinkedIn, calls — with human review and full traceability.
03
We deliver qualified meetings
Human-validated qualification, synced to the CRM with context, signals and objections.
Signals layer
We start with what the market is telling you.
Before writing a single message, we capture the relevant signals: why to reach out, who to contact and when it makes sense to do it.
S01
Market signals
Funding rounds, hiring, expansions, leadership changes, new products.
S02
Intent signals
Technologies, researched categories, consumed content, public footprint.
S03
Internal signals
Dormant accounts, lost opportunities, previous contacts, web traffic.
S04
Operational signals
Historical responses, objections, rates by segment and by message.
Outbound system
Three modules connected in a single system.
Each module feeds the next. The system learns from every reply, every meeting and every objection to re-orient the data and the execution.
M01ACTIVE
Data and market
TAM
ICP
Accounts
Decision makers
Enrichment
M02ACTIVE
Outbound execution
Email
LinkedIn
Calls
Sequences
Human review
M03ACTIVE
CRM and learning
Replies
Qualification
Meetings
Reporting
Optimisation
data → execution → learningcontinuous loop
Variable operation
Every operation is configured from scratch across eight dimensions.
Stack, workflow, data sources, channel mix and qualification logic change per client. No fixed template — we design the architecture for the market, ticket and decision-maker profile of each operation.
AX1
Market
vertical · geography · maturity
AX2
Ticket
self-serve · mid-market · enterprise
AX3
Channel
email · LinkedIn · calls · mix
AX4
CRM
HubSpot · Salesforce · Pipedrive
AX5
Signals
intent · firmographic · technographic · internal
AX6
Decision maker
technical · financial · operations · C-level
AX7
Stack
custom data sources, enrichment and automation
AX8
Qualification logic
criteria, exclusions and per-operation feedback loop
custom architecture · no single-vendor dependency · no template
Variable architecture
The route changes with every operation.
Every operation combines different sources, models, signals, channels and rules depending on the market, the ticket, the CRM and the type of decision maker.
Active axis · Market3 sample routes
R01B2B industrytechnical vertical
DATA SOURCEBuiltWith
ENRICHMENTApify
AI MODELAnthropic
SCORINGFirmographic scoring
HUMAN REVIEWHuman review
CHANNELSEmail + Call
CRMHubSpot
OUTPUTMeeting
R02Mid-market SaaShorizontal product
DATA SOURCEApollo
ENRICHMENTFullEnrich
AI MODELOpenAI
SCORINGIntent scoring
HUMAN REVIEWHuman review
CHANNELSEmail + LinkedIn
CRMHubSpot
OUTPUTMeeting
R03Enterprisenamed accounts
DATA SOURCELinkedIn Sales Navigator
ENRICHMENTClay
AI MODELPerplexity
SCORINGFit + committee
HUMAN REVIEWHuman review
CHANNELSLinkedIn + Call
CRMSalesforce
OUTPUTMeeting
data → enrichment → ai → scoring → human → channels → crm → meetingreconfigurable per operation
Technology ecosystem
Variable infrastructure for every operation.
We select and orchestrate different models, agents, sources, signals, channels and automations depending on the market, ticket, CRM and type of decision maker.
G01
AI models · 16
OpenAI
Anthropic
Gemini
Perplexity
Mistral
Cohere
Groq
OpenRouter
Together AI
Hugging Face
DeepSeek
Meta Llama
xAI
Azure OpenAI
Amazon Bedrock
Google Vertex AI
G02
AI agents & workflows · 18
Claygent
Relevance AI
Stack AI
Lindy
Gumloop
LangChain
LangGraph
CrewAI
AutoGen
Pydantic AI
LlamaIndex
Dust
VectorShift
Flowise
Dify
Langfuse
Humanloop
Vellum
G03
Data & research · 13
Apollo
LinkedIn Sales Navigator
ZoomInfo
Cognism
Lusha
Crunchbase
PitchBook
Owler
Similarweb
Semrush
Ahrefs
Google Maps
LinkedIn Sales Navigator
G04
Enrichment · 11
Clay
FullEnrich
Prospeo
Datagma
Dropcontact
BetterContact
Anymail Finder
Kaspr
Wiza
LeadMagic
Enrich.so
G05
Scraping & web intelligence · 10
Apify
Firecrawl
Browse AI
Bright Data
PhantomBuster
Octoparse
ScrapingBee
Playwright
Puppeteer
Selenium
G06
Signals & intent · 12
BuiltWith
Wappalyzer
G2 Buyer Intent
Capterra
Bombora
6sense
Demandbase
RB2B
Warmly
Vector
Common Room
Champify
G07
Outbound execution · 11
Smartlead
Instantly
HeyReach
La Growth Machine
lemlist
Salesloft
Outreach
Woodpecker
Reply
MixMax
Amplemarket
G08
Calling & conversation · 11
Aircall
OpenPhone
JustCall
Dialpad
Ringover
tl;dv
Gong
Fireflies
Otter.ai
Fathom
Grain
G09
CRM & system of record · 9
HubSpot
Salesforce
Pipedrive
Attio
Folk
Copper
Close
Zoho CRM
Freshsales
G10
Automation & orchestration · 10
n8n
Make
Zapier
Pipedream
Workato
Tray
Retool
Airtable
Superblocks
Boost.space
G11
Routing, meetings & reporting · 9
Chili Piper
Calendly
Cal.com
RevenueHero
Slack
Notion
Google Sheets
Looker Studio
Metabase
Outbound architecture
A stack of six layers, connected and auditable.
Each layer has a purpose, an output and a human owner. Scroll to walk through the system — the diagram on the right stays fixed while the active layer advances.
L1INPUTS
Signals layer
We capture intent, market events, internal CRM signals and operational learnings before touching a single message.
IntentMarketInternalOperational
L2DATA
Data layer
Waterfall enrichment across sources, deduplication and verified firmographics by account and decision maker.
SourcesEnrichmentDeduplicationFirmographics
L3DECISION
Segmentation layer
ICP, composite scoring and dynamic prioritisation. Every account enters a route with an explicit reason.
ICPScoringPrioritisationRoutes
L4HUMAN CONTROL
Human qualification layer
Human review before launch and on every reply. AI prepares; the human decides what goes out and what stops.
Pre-launch reviewMessage QAHandoverFeedback
L5EXECUTION
Execution layer
Per-account coordinated orchestration across email, LinkedIn and calls with full traceability.
EmailLinkedInCallsSequences
L6OUTPUT
CRM and learning layer
Context-rich CRM sync, reporting and a feedback loop that re-prioritises signals and data for the next iteration.
CRM syncReportingObjectionsOptimisation
dotramo.stack · v1
LIVE
1
INPUTS
Signals layer
2
DATA
Data layer
3
DECISION
Segmentation layer
4
HUMAN CONTROL
Human qualification layer
5
EXECUTION
Execution layer
6
OUTPUT
CRM and learning layer
Feedback loopcontinuous
RepliesObjectionsMeetingsReportingPrioritisation↻
Process
How we build your outbound channel
A technical operation, executed end to end. No intermediary layers between strategy and execution.
01
ICP and signals
We define the market, target accounts, decision makers and the signals that will push an account into the pipeline.
02
Infrastructure
We set up data, domains, mailboxes, tools, CRM and automations. Everything ready to operate.
03
Multichannel execution
We reach out via email, LinkedIn and human calls, with per-account coordinated sequences.
04
Qualification
We manage replies, validate interest and schedule meetings with useful commercial context.
05
Optimisation
We analyse objections, results and learnings to re-orient messages, ICP and upstream layers.
We use automation and data to scale. But every decision that affects the message, the contact or the meeting goes through a human.
✓
Account validation
We review every account before it enters the operation. Nothing runs on autopilot.
✓
Copy and tone
Messages are written and reviewed by humans. AI assists; it does not replace judgement.
✓
Human calls
Critical conversations happen on the phone, not through a chatbot or synthetic voice.
✓
Qualification
A person validates every meeting before handing it to the client's sales team.
Comparison
Why dotramo
Criterion
In-house SDR
Generic agency
More technical
Faster to launch
Real multichannel outbound
Use of data, signals and automation
Calls + human qualification
Process visibility
Focus on acquisition
Adapted to B2B operations
Fit
Who it's designed for
Good fit if
You sell to other companies
Your average ticket is high enough to justify assisted sales
You need to generate more qualified opportunities
Your team can run demos and close
You want an outbound system, not just contacts
Not a fit if
You're looking for branding or social media
You're an early-stage startup without a clear offer
You only want a database
You can't handle inbound opportunities
You expect guaranteed sales with no sales process
Initial trial
Try the outbound infrastructure for 2 weeks.
We launch a real operation, measure market response and check whether dotramo can generate opportunities for your company before proposing a long-term engagement.
The trial runs for 14 days in total from the kickoff meeting. It includes preparation, launch, execution and analysis of results.
Outbound trial
14 days total
Initial validation price
0 €
Fixed fee
0 €
Initial setup
100 €
Per qualified meeting held
Only qualified meetings that actually take place are billed.
If the trial proves there is market response and both parties want to continue, we'll design a broader outbound operation with new pricing, volume and terms tailored to the company's goals.
Definition
What we consider a qualified meeting
A meeting is only billed when it meets all of the following criteria:
The company fits the agreed customer profile
A decision maker or person with real influence attends
There is a reasonable commercial need or interest
The meeting actually takes place
It was not an existing active contact or opportunity of the client
It meets the criteria agreed before the trial started
Prior experience applied to dotramo
Experience building B2B acquisition.
dotramo grows out of commercial processes previously executed in different markets: research, prospecting, demos, consultative selling, onboarding and account growth.
Founder's prior experience
AI agents · Enterprise B2C growth
Enterprise B2C customer acquisition in high-volume data environments.
Commercial development targeting large B2C enterprises with complex data structures. Identifying enterprise accounts, analysing technical and commercial context, engaging decision makers, discovery and pipeline development for data-driven personalisation and growth solutions.
Full commercial cycle with large retailers and ecommerce platforms: prospecting, discovery, demos, negotiation and coordination of technical processes across multiple stakeholders and API integrations.
Experience in B2B acquisition, consultative selling, market development and pipeline building for international technology companies. During the first operations, Marcel personally leads targeting, messaging, campaigns and qualification.
Questions
FAQ
Next step
Turn outbound into infrastructure.
We build the system, run the prospecting and deliver qualified meetings so your team can focus on selling.
AI agents · Enterprise B2C growth